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Like any other industry,
the packaging industry has revolutionized, and what a transition it was. Before
all this, product packaging was considered nothing but a mere product carrier,
and neither customers nor brands cared enough about the looks of packaging.
These days, product packaging has become an integral part of any brand in the
world and can determine how much attention your brand will get.
Product packaging is
crucial in every industry, but it gets serious in a highly saturated market
such as the soap market. The soap industry was valued at around $34 Billion in
2019 and is expected to reach a market cap of $55 Billion by 2027. You can
imagine how high the competition in this market will be. This industry is brand
dominated, and it is impossible to fight the big boys through marketing
campaigns because they have budgets like no other.
Still, some new startups
rise through the ranks quickly, and that is because of creative packaging
boxes. In this blog, we will tell you how you can design soap packaging boxes
that will influence the purchase decision of customers. So, without any further
ado, let's dive right into it.
Use
Unique Packaging
Just as mentioned above,
the packaging industry has revolutionized, and this revolution has given access
to many types of packaging. If you are still stuck to those traditional
flip-top boxes for your soap brand, then you might have been missing out on
what attracts customers. Flip-top boxes do work, but they won't make your
product stand out from the competition, which is the most vital thing.
We recommend that you try
something new for your soap packaging boxes because there are hundreds of
options to choose from. To give your soaps a luxurious vibe, you can use
sliding drawer boxes, or you can use display boxes to increase the visibility
of the product, and you have more options if you don't want to use these boxes.
The thing to do is go for unique packaging that makes your product stand out
from the rest so that you can attract more customers.
Go For
Unique Shapes
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Using unique packaging won't do the ultimate trick
because you aren't the only one in the market using a specific packaging style.
Every brand in the market will have access to the same packaging styles as you,
but you can still get attention by using unique shapes. Don't just stick to
traditional rectangle boxes because there is so much more to soap packaging
shapes.
You can go for oval-shaped boxes, hexagon-shaped
boxes, or any other shape that you think will make your product stand out. When
customers see something new in the market, such as hexagon-shaped boxes, they
will most probably give that product a shot because this is something new to
them and not something that they see every day.
Go For
Inserts
Customers get hooked to a brand for a long time
when they receive the experience they weren't expecting. Most customers in the
market don't expect any amazing unboxing experience when it comes to soap
brands because you just open it and start using it. But you can give them that
experience by using inserts.
Now, inserts are used for product protection, but
it gives a look that you have put effort into packaging, and customers love
that experience. When they see that their product is placed in the same manner
as it was on your store or your website, they will get hooked to your brand
resulting in generating repeated sales.
Use
Die-Cut Boxes
Customers love when they see something unique in the market, and all their attention goes straight to that unique product. You
need to create a desire in customers if you want to generate more sales, and
that desire will come in them when you make them curious about a product.
Traditional soap packaging doesn't show any part of the soap, which means that
customers know about the product.
On the other hand, if you show them just a little,
they will start wondering how your soap can be different from the others that
they use. You can light this fire of curiosity in your customer with the help
of window-cut boxes. As the name suggests, this box has a window cut through
it, which allows customers to see the product, but not entirely.
An
Attractive Logo
An attractive logo can make a world of difference
for your soap brand. There are chances that your customer might forget about
how your soap packaging looked, or you might have changed it by the next time
they come hunting for a soap. The one thing they won't forget s your logo if
you do it right. You need a logo that is attractive and relevant, and this is
the reason why the Apple logo stands out from the rest of the tech companies.
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